PDF Download , by Jim Blasingame
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, by Jim Blasingame
PDF Download , by Jim Blasingame
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Product details
File Size: 5289 KB
Print Length: 376 pages
Publisher: SBN Books (February 5, 2019)
Publication Date: February 5, 2019
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07NF98NKG
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Amazon Best Sellers Rank:
#536,385 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I LOVE this book. I haven't said this in 20 years of reviewing business books. Blasingame's concept is fresh, critically important and spot-on timely. His stories are entertaining, and either historically fascinating of futuristically thought-provoking. Whether you are concerned about digital privacy (and you should be,) AI and the speed of transactions (and you should be,) or are just feeling besieged by the pace and scope of change around us, "The 3rd Ingredient" will paradoxically both alarm you and give you hope.
Artificial Intelligence is here. It is a part of the US Military - drones. It is a part of our entertainment - from offering customized recommendations on Friday night movies (as in the case of Netflix) to delivering sports match highlights during live TV coverage. It is in our healthcare at the basic level of monitoring and alerting and brain-computer interfaces (BCIs) backed by artificial intelligence could restore those fundamental experiences to those who feared them lost forever. It is in our communication - social media is a playground for bot creators, and while it really isn't AI just yet, we are fast approaching a time when the bot sequence (messaging sequence in response to an inquiry or keyword or phrase) will learn from each encounter with a human and be able to make a decision about how to engage further with the human. It is in our financial districts - used to predict moves in the stock market. It is the search engine of the internet, Google - creating and refining semantic. At this point, to most of us, it appears that AI is being used at the basic level, with some applications allowing for decision making and learning as each encounter is recorded and analyzed by the computer program (think self-driving cars). More importantly, I believe it is vital that we understand that there is no Standard of Ethics being used by the creators, the makers, of AI programs.Which is why I am so glad that Jim Blasingame wrote The 3rd Ingredient, The Journey of Analog Ethics into the World of Digital Fear and Greed. He is concerned about the ethics of the makers of AI and the users - not the ethics of the program itself (though that is an idea being explored by others), and is concerned about you and me as the partner/user. His unique style of telling the history of commerce between humans, the development of trust, and setting of standards for commerce helped me to visualize the intangibles of Faith, Trust, and Ethics. Until recently in our human history, each transaction in commerce occurred between humans. We could 'read' the other person's body language, we could discern whether or not we were dealing with someone who 'spoke our language' in terms of culture and experiences, while trusting ourselves to know whether or not they were shysters or simply experienced negotiators. As time passes, we are able to adjust to the introduction of new ways of completing transactions and new monetary offerings.Now add digital communications and commerce. There is a level of unease and distrust among the general population and it is based on the 'not knowing' if their information is safe in the realm of Privacy. Humans bring their analog selves - their emotions, their experiences, their knowledge - to the interaction, while AI and computer programs bring only the facts and cold Do This/Do That/If This/Then That. Here's the rub...we humans are currently changing our views on the use of AI and how we interact with it, dangerously close to leaving our analog ethics behind. We are adjusting to the Digital World, not making the Digital World adjust to us. What does the new world look like? The world of Humans with Digital Ethics? Jim answers that question while offering up the knowledge that we humans still have control of how we develop our Digital Ethics.The book is an excellent starting point for discussions between makers and programmers and users. And a reminder that we humans need to be vigilant in our understanding of the world beyond our individual experiences, because it is we who are in control today and that means we are the ones who determine our future.
This book made me do more thinking than any other book I've read in recent memory. And that's a good thing! I knew, from the title alone, that I'd probably enjoy it -- after all, O'Henry is one of my favorites and the concept of this book aptly draws from his short story by the same name. But I didn't expect that even the Table of Contents would cause me to look at human history and our role in shaping the future so closely.It gets even better. The stories throughout the book are riveting. Each one pertains to how ethics, fear, and greed have affected human development. Each one contributes to understanding where we are now and how we got here. And each one provides food for thought as we enter a new age where analog and digital meet. Our quest for the third ingredient that will bring it all together and help us rediscover equilibrium is well-described and championed.Instead of putting this on my bookshelf, I'm keeping this one on my coffee table. It keeps rattling around in my head, so I know I'll be perusing those pages again sometime soon!
"The 3rd Ingredient" is not just a book that explores the multiple impacts of technology in today's world, it includes well-crafted stories from very different historical times. From the first chapters, what is important and very valuable from this book is that it requires you to think about, at a minimum, two things: 1) what should the character do? 2) what would you do?As the book extends out into the future, the scenarios pose the ultimate questions about the implications of the decisions being posed. It's not just informative, it's engaging at such a level that I devoted a day and a half to read the entire book. Often, when putting it down, I couldn't wait to get back to the next adventure -- or challenge -- posed by Jim. And it bears repeating: this book demands serious thinking about the issues raised, serious thinking about the implications that extend even beyond those posed in the book.
Jim Blasingame's "The 3rd Ingredient" provides thoughtful material that leaders and informed citizens of democratic nations need to know. The global connectedness of communications, commerce and finance is a double-edged sword that benefits many but also presents risks that immoral private and/or state actors pursuing selfish interests may act in ways that trigger fear which leads to economic, social and political disruption. Blasingame points to trust that's grounded in sound ethics as the road we need to take to mitigate this risk. It's a compelling argument. He also describes how solutions may develop to facilitate trust. This book will help you understand what the future may hold. I highly recommend it.
In the 21st century we are all part of the digital revolution. We take it for granted and barely bat an eye at the transformational steps being taken... however we overlook the pernicious nature of technology and the impact it is having on how we interact, on society. Technology is transforming how business gets done, often stripping out the heart and leaving us with nothing more than the impersonal transaction.In his new book Jim helps us take a hard look at the implications of this transformation and what we need to do to develop and maintain trust in the 21st century.
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